Identity Account Application

Identity has brilliant individuals that are passionate about fashion, thrive in a fast-paced atmosphere, work hard, and have the proper mindset. We’re youthful, exciting, and energetic, and we always provide our consumers the trendiest looks.

How to apply for Identity Account

Apply for an Identity Account online, by SMS, or in-person. Shop the latest trend for 6 months (interest-free) or 12 months (interest-free) (interest bearing). Go to to apply for an Identity account online.
To apply through SMS, send your initials, surname, and ID number to 49706. (standard SMS rates).

Benefits of an Identity Account

  1. When you register an Identity account, you will receive R750** in Apparel Vouchers to spend on your favourite fashion.
  2. There’s no need for money! Purchase now and spread the payment over 6 or 12 months (interest bearing).
  3. Take advantage of special perks with Identity’s loyalty program, IDREAM, and be the first to learn about our fantastic deals and promotions.
  4. Allow us to identify your must-have item and send it to your house, workplace, or nearby retailer.

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